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The event will emphasize faith-based stores as ministry connectors in their local communities, said Curtis Riskey, CBA executive director. He said the annual summer event also gives Christian store retailers previews of new Bible, book, film, and gift-and-specialty product releases that will launch in the second half of the year and next spring.
Christine Caine, founder of anti-sex-trafficking ministry A21 (A21Campaign.org), is the keynote speaker at the General Session Sunday, July 15. She will talk about her global ministry to bring justice to victims of slavery and degradation of mostly women and children.
American Christian Fiction Writers will host a special area near Town Center to talk with retailers and present information on the power of fiction as a ministry and outreach tool. Readers often send authors testimonies of how a novel transformed their lives and impacted their faith. Retailers will get a glimpse of those responses as part of ACFW's booth presence. ACFW authors also are offering scheduled discussions there about recommending, promoting, and selling fiction to amp up sales.
The Christian Authors Network will demonstrate live, online store events in Town Center, July 16 and 17. Using Skype, authors will show how retailers can bring in guest speakers via the Internet to engage and interact with customers in the store.
SOURCE: Orlando Sentinel